AI Marketplace

AI Marketplace

Supply Chain

Supply Chain

Energy

Energy

Qatar

Qatar

ADAPT: an AI marketplace for oil & gas procurement,

ADAPT: an AI marketplace for oil & gas procurement,

from idea to funding.

from idea to funding.

ADAPT, a 6-month proof of concept at digital.enterprises. 2 enterprise buyers signed on to build it with us, and it helped unlock a ~$220K QRDI grant.

Role

Senior Product Designer

Company

digital.enterprises

Timeline

6-month PoC (2025)

Team

Me, 1 PM, 2 developers, 2 internal stakeholders

Overview

ADAPT is an AI-powered marketplace for MRO procurement in Qatar's oil and gas sector, built at digital.enterprises to connect buyer and supplier ERPs in a single platform so that a request for a maintenance part can be matched to suppliers who actually have it, and the order completed end to end rather than across days of emails, spreadsheets and phone calls.

It has to work for 4 groups at once: engineers who need parts fast, procurement officers who need every order compliant and auditable, suppliers who want real demand instead of dead-end requests, and executives who measure it all in uptime and cost.

This effort to digitally orchestrate MRO operations in the sector brought 2 enterprise buyers and 1 supplier on board to help us build it. Over 6 months we ran a PoC (proof of concept) together, which later helped us unlock a QRDI Phase-I Small Business Innovation Grant (SBIG) of around $220,000.

2

Enterprise buyers

1

Supplier partner

6

Months, idea to funding

~$220K

QRDI Grant

Role

Senior Product Designer

Company

digital.enterprises

Timeline

6-month PoC (2025)

Team

Me, 1 PM, 2 developers, 2 internal stakeholders

The problem

An oil refinery runs on thousands of small parts. Valves, gaskets, seals, instruments. None of them look important until one fails — and when one fails, the plant stops. A stopped plant costs millions of dollars a day.

So you'd expect buying those parts to be a solved problem. It isn't.

The buying company has an ERP that knows what it needs. The supplier has an ERP that knows what it has. Both sides already hold the answer. But the two systems don't talk, so people fill the gap by hand.

One request turns into a dozen emails and a spreadsheet someone retypes. When a part fails during a shutdown, engineers start phoning around asking who has stock in the country. Certificates arrive days later as PDF attachments. Everyone is busy, and nobody can see the whole picture.

Sourcing platforms moved this online but kept the shape of it — send a request, wait, compare, choose. Analytics tools can tell you where the delays are, but they can't place the order.

It started with someone who had lived the problem.

Our CEO, Adil, had spent 25 years leading supply chain at Shell Qatar. He knew this gap better than anyone. What he didn't have yet was a product, or a single customer. I joined as the 2nd hire.

Adil’s brief

Before

Procurement ran on email

SAP → spreadsheetsEmail & WhatsAppRFQs compared by handCertificates chased

After

One click to a PO

Demand flows in from SAP & PrimaveraADAPT matches it instantlyPO issued, certificates attached

What I created

A smarter procurement flow

1Trigger · low-stock alerts
2Discover · open requirements
3Search · type a spec
4Decide · speed, cost, risk score
5Order · Quick Order

We had to sell a product that didn't exist yet.

With no customers, we needed a reason for buyers to sit with us. So I designed the pitch deck and the prototype side by side with the PM, from the internal stakeholders’ brief. The first few pitches made it clear a sales deck alone wouldn’t win anyone over.

What changed

From sales slides to proof

Rebuilt the deck in Figma with branding, real imagery, problem/solution flows, journeys and the technical architecture.

Ending on the product

Every pitch closed on the app screens I designed. That's when the room changed.

Better after every pitch

Each meeting was a test; the deck was revised on what landed and what didn't.

2 buyers signed on to build it with us.

By now the screens were doing the talking in pitch meetings. 2 enterprise buyers signed MoUs to run a PoC with us, and one of their approved suppliers came on board too.

What tipped it

It looked like their Monday morning

Clickable, filled with real data from Qatar’s market, solving their exact pain step by step.

Seeing, not just hearing

What the slides promised, they saw happening in the prototype, live.

Proof we were the right team

Seeing it work showed, there and then, that we could solve this.

The first designs won the clients. Now we had to build it for real.

The direction was right, but early screens only showed the surface. Building it meant going deep into every feature, flow and edge case, shaped by how each buyer really worked. Each did it a little differently, so the challenge was one shared core that still felt made for each of them.

What we assumed

What they actually do

So we changed the design

Buyers pick the supplier whose part fits best.

A good fit only gets a supplier shortlisted. Price and local value decide who wins.

Approve appears only at a 99% match. Anything lower goes to an engineer first.

Every part can be bought from a supplier on the approved list.

Approved lists name the makers. The local sellers who stock the parts often aren't on them.

AI searches beyond the vendor list when no one on it sells the part.

The ERP has every detail needed to buy a part.

About 1 in 10 requests needs photos or catalogues the ERP can't hold, so they go by email.

AI fills in missing details and writes them back to the ERP.

An order goes out as soon as the buyer picks a supplier.

Orders above a set value wait for a manager to sign off. Smaller ones don't.

Orders under QAR 5,000 become POs on their own. Bigger ones wait for the Project Manager, with stock held for 24 hours.

What we assumed

  • Buyers pick the supplier whose part fits best.

  • Every part can be bought from a supplier on the approved list.

  • The ERP has every detail needed to buy a part.

  • An order goes out as soon as the buyer picks a supplier.

What they actually do

  • A good fit only gets a supplier shortlisted. Price and local value decide who wins.

  • Approved lists name the makers. The local sellers who stock the parts often aren't on them.

  • About 1 in 10 requests needs photos or catalogues the ERP can't hold, so they go by email.

  • Orders above a set value wait for a manager to sign off. Smaller ones don't.

So we changed the design

  • Approve appears only at a 99% match. Anything lower goes to an engineer first.

  • AI searches beyond the vendor list when no one on it sells the part.

  • AI fills in missing details and writes them back to the ERP.

  • Orders under QAR 5,000 become POs on their own. Bigger ones wait for the Project Manager, with stock held for 24 hours.

First, we had to understand how they actually work.

Every two weeks we met the buyers' procurement teams. Each session followed the same loop, so the next one always started from something they could correct. Claude turned each transcript into a workflow diagram fast, but not always right.

The process loop · every 2 weeks

1

Prepare questions with the PM

2

Session with the buyer's team

3

Transcript into Claude

4

Workflow diagram

5

Review with team

revise until approvedrevise until approved

Approved

4 things we got wrong

— caught in review

First draft

Mixed up which team raises which request.

Corrected

Each request matched to the team that really raises it.

First draft

Added software the buyer had never used.

Corrected

Cut back to the tools they actually use.

First draft

Kept SAP's quote comparison step.

Corrected

Removed — that's the step ADAPT replaces.

First draft

Listed the wrong buyer actions.

Corrected

Reset to the 4 actions we agreed.

Add image

Question doc — one page

Add image

Workflow diagram sneak peek [blur client details]

AI draft

Claude's first draft of the workflow

My version

Your corrected version — with 1–2 notes on what you changed

What we built: the buyer side of ADAPT.

A buyer goes from an ERP request to a sent PO in one place — five steps.

  1. 1

    Request arrives

    Activities

    Requests sync from the ERP, grouped by maintenance project.

    Activities
  2. 2

    Compare

    Ranked suppliers

    Every supplier scored on spec match and local value, with certificates, safety and delivery record one click away.

    Ranked suppliers
    1 / 6
  3. 3

    Decide

    4 actions

    Approve, view, send to an engineer for review, or run an emergency auction when nothing fits.

    4 actions
    1 / 4
  4. 4

    Approve

    Smart approvals

    Small orders become POs on their own; big ones wait for the Project Manager, with stock held for 24 hours.

    Smart approvals
    1 / 2
  5. 5

    Track

    Order tracking

    Every PO from raised to delivered, with supplier chat.

    Order tracking
    1 / 3
Activities
Step 1 of 5

Also in the product

Master MM

Keeps store stock topped up and fixes vague ERP data with AI.

View

Catalogue

Equipment, its parts, and what's due for maintenance.

View

Deep dive

Feature: AI supplier matching.

Feature: AI supplier matching.

Finding the right supplier took RFQ emails, Excel and 2 separate reviews. Matching had to do all of it on one screen.

Buyers couldn't tell which supplier's part actually fit.

Buyers couldn't tell which supplier's part actually fit.

They emailed 3–5 suppliers, compared the answers by hand and waited for engineers to check the specs. So we built an AI match: it reads the request, checks every supplier’s part against the spec and scores the fit. Everything else starts from the match: approvals, reviews and auctions. If buyers didn't trust the score, they'd go back to email.

Ranked suppliers
1234
Ranked suppliers under a request1 / 5
1
Ranked by fit, then local value

best match first, every supplier listed

2
Match score on every offer

98%, 94% — visible before opening anything

3
Lead time and stock up front

short stock shows in red

4
Action follows the score

Approve, or Send for review

The score decides the next step

99% +

Approve straight away

60 – 98%

Send to an engineer — each gap is a point to check

Below 60%

Run an emergency auction

No supplier

Search outside the approved list

How the match is built

1

Read the request

Pulls part, spec and quantity from the ERP request, plus photos and attachments.

AI
2

Find candidates

Searches supplier catalogues and stock, beyond the approved list if needed.

AI
3

Check every spec

Compares each spec line by line and flags every gap.

AI
4

Rank

Best fit first, then local value and lead time.

Rules
5

Show the proof

Buyer sees why each score is what it is, then decides.

Buyer

Designing an AI score buyers would trust

Never just a number

Every score opens to its proof: which specs matched, which didn’t, and where the data came from.

The score sets the next step

99%+ can be approved. 60–98% goes to an engineer. Below 60% goes to auction.

Gaps are shown, not hidden

Each mismatch is listed as a point for the engineer to check, so a 96% match is easy to review.

Edge cases it handles

If

Not enough stock

Order what the best supplier has, point to the next for the rest

If

Engineer declines a match

The next best supplier moves up

If

Request too vague to match

Missing specs are filled in and written back to the ERP

If

Close but not exact

The buyer asks the supplier to confirm specs before stocking

Testing it

We’d already asked buyers about the flows several times. Then came the first hands-on test: one session with TRAGS over Teams, where two people from their procurement team used the live prototype while I watched and asked what they expected versus what they saw. We tested the main activity/matching screen in that session.

1

Usability session with TRAGS, over Teams

2

People from their procurement team

Live

Clickable prototype with real Qatar data

What they expected

To compare suppliers on price first, the way SAP's quote comparison does.

What they saw

Suppliers ranked by spec match, with price as one column among many.

Local value moved into the ranking.

Buyers judge suppliers on more than fit, and both buyers score local content in tenders. The default order became "Recommended": spec match first, then ICV, with price one click away.

We heard

In the session, price-first came from habit. In tenders, both buyers score local content (ICV), so fit alone doesn’t win.

So we decided

Rank by spec match, then ICV. Keep price one click away, not first.

In the product

A “Recommended” sort became the default on every request.

6 months later:

funded.

The PoC became the basis of a QRDI Phase-I Small Business Innovation Grant of around ~$220,000.

2

MoUs signed

~$220K

QRDI grant

What comes next

  • More suppliers: onboard the 20 suppliers both buyers nominated.

  • Smarter ranking: add price, alongside fit and local value.

  • Past the PO: carry the flow into goods receipt and invoices.

  • The supplier side: one place for suppliers to answer buyer requests, confirm specs or add a matching product, mark ex-works orders ready for pickup, update delivery status and upload invoices.

What I'm taking with me

3 things this project taught me.

01

A prototype that sells and a prototype that's right are different things.

02

AI drafts fast. People make it right.

03

Map the work before drawing screens.

✓

Lets

design

build

create

something that lasts

Email

smhamzame@gmail.com

Email Me

Social

© 2026 Syed Muhammad Hamza

Hamza

Lets

design

build

create

something that lasts

Email

smhamzame@gmail.com

Email Me

Social

© 2026 Syed Muhammad Hamza

Hamza

Lets

design

build

create

something that lasts

Email

smhamzame@gmail.com

Email Me

Social

© 2026 Syed Muhammad Hamza

Hamza

Create a free website with Framer, the website builder loved by startups, designers and agencies.